Torkel Brekke's "Faithonomics: Religion and the Free Market":
* **Religion as a Market:** Brekke's central argument is that religion can be understood using economic principles. He doesn't mean that religion is *only* about money, but that religious groups function in ways similar to businesses in a market. They offer spiritual goods and services, such as:
* **Belief systems:** Doctrines, theologies, and worldviews that provide meaning and purpose.
* **Rituals and practices:** Prayers, ceremonies, sacraments, and pilgrimages that create shared experiences and strengthen community.
* **Community and belonging:** Social networks, support groups, and a sense of shared identity.
* **Moral guidance and ethical frameworks:** Rules and principles for how to live a good life.
* **Emotional comfort and support:** Providing solace in times of trouble and offering hope for the future.
These "products" are offered to "consumers" (believers) who choose which ones to "purchase" (adhere to) based on their needs and preferences.
* **Supply and Demand:** Like any market, the religious market is driven by supply and demand.
* **Demand:** People have various spiritual needs and desires, such as a need for meaning, community, or comfort. This creates demand for religious products.
* **Supply:** Religious groups emerge to meet this demand, offering different "products" to appeal to different segments of the market. If there's a demand for a particular type of spirituality (e.g., charismatic worship, meditation practices), groups will arise to supply it. Changes in society can also influence demand. For example, times of social upheaval or uncertainty might increase demand for religious comfort and stability.
* **Competition:** Because multiple religious groups are trying to attract the same "customers," they compete with each other. This competition can take various forms:
* **Product differentiation:** Offering unique beliefs, rituals, or community experiences to stand out from the competition.
* **Marketing and outreach:** Using various methods (e.g., advertising, missionary work, social media) to attract new members.
* **Price competition (metaphorical):** Offering different levels of commitment or sacrifice required from members. Some groups might require strict adherence to rules and regular tithing, while others might be more lenient.
* **Adapting to changing tastes:** Religious groups may modify their doctrines or practices to appeal to evolving cultural preferences.
* **Regulation:** Brekke argues against heavy government regulation of religion. He believes that a relatively free religious market is more beneficial because:
* **It allows for greater diversity and innovation:** Without strict government control, new religious groups can emerge and experiment with different ideas and practices.
* **It prevents religious monopolies:** Government support for one religion can stifle competition and lead to religious dominance.
* **It respects individual choice:** In a free market, individuals are free to choose which religion, if any, they want to follow. He argues that government involvement often leads to corruption and the suppression of religious minorities.
* **No Special Privileges:** Brekke argues that religious groups should operate on a level playing field with other organizations. He suggests they shouldn't receive special privileges like tax exemptions or government funding because:
* **It creates an unfair advantage:** Tax exemptions give religious groups a financial edge over secular organizations.
* **It blurs the lines between church and state:** Government funding can lead to undue influence of religion in politics.
* **It can lead to corruption and abuse:** Special privileges can create opportunities for financial mismanagement and other forms of abuse.
* **Historical Examples:** Brekke uses historical examples from various religions to support his arguments. He shows how:
* **Early Christianity competed with other religions in the Roman Empire:** It spread rapidly due to its appealing message and strong community.
* **The Protestant Reformation was a form of religious market liberalization:** It challenged the Catholic Church's monopoly and led to the emergence of new Protestant denominations.
* **The spread of Buddhism along the Silk Road can be seen as a form of religious trade:** Buddhist ideas and practices were exchanged and adapted as they traveled along trade routes. He also touches on Islam and Hinduism, showing how similar market dynamics have played out in their histories.
* **Modern Issues:** Brekke suggests that understanding religion as a market can help us understand contemporary issues such as:
* **Religious extremism and terrorism:** He argues that these phenomena can be partly understood as responses to perceived threats to religious identity in a globalized world.
* **The use of religion in politics:** He suggests that politicians sometimes use religion as a marketing tool to gain votes and influence.
* **The rise of new religious movements:** He argues that these movements are often responding to unmet spiritual needs in the existing religious market.
By applying economic principles to religion, Brekke offers a provocative and insightful way of understanding its dynamics and its role in society.