The Second Act: Productizing Wisdom—A 100-Day Consulting Launch for Seasoned Experts

 

The Second Act: Productizing Wisdom—A 100-Day Consulting Launch for Seasoned Experts

Seasoned professionals bring a lifetime of high-level expertise, but the fastest route to success in a micro-consulting startup requires converting that general "genius" into a specific, sellable system. This is the shift from selling time to selling a predictable result.

By applying the 1-1-1 Focus (Hormozi) and Systemic Improvement (Deming), a retiree can launch five distinct, profitable consulting assets within 100 days.

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1. Niche: Small Business Cash Flow Predictability

This targets acute financial pain with a structured, repeatable process.

1-1-1 Hyper-Focus	Application
1 Customer	Local Service-Based Small Businesses(e.g., cleaning services, landscapers) with annual revenue under $500K.
1 Product	The "90-Day Cash Flow Predictability System." A fixed-price, 4-session package guaranteeing the setup of one simple tracking system and a three-month rolling cash flow forecast.
1 Channel	Local Accountants/Bookkeepers. They deal with the aftermath of poor cash flow; they need a trusted partner for proactive process setup. Offer them a structured referral commission.
Improvement Focus (Deming): SIMPLER. The biggest barrier to success is client compliance. The consulting process (the "product") must be so simple that the client can maintain the system in under 15 minutes per day. Focus on simplifying the documentation (your internal SOP) so the client training is foolproof.

2. Niche: Hyper-Local Digital Lead Capture

This leverages the expert's credibility to solve the modern challenge of online visibility for traditional trades.

1-1-1 Hyper-Focus	Application
1 Customer	Independent, single-owner Tradespeople (HVAC, Roofers, etc.) who are highly skilled but lack basic digital presence.
1 Product	"First 50 Leads Starter Pack." A fixed-fee service that optimizes their Google Business Profile, sets up a standardized review request process, and trains them on managing the single channel.
1 Channel	Trade Supply Houses or Distributors. Post an attractive, professional flyer on their bulletin boards and leave a specific, targeted service brochure with counter staff who interact with the trades daily.
Improvement Focus (Deming): FASTER. The key is shortening the time-to-lead. Standardize the client intake form so that 90% of the information needed for optimization is gathered before your first meeting. This makes your service delivery faster and increases the Likelihoodcomponent of the Value Equation.

3. Niche: Staff Retention for High-Turnover Industries

This transforms an HR headache into a measurable, sellable system.

1-1-1 Hyper-Focus	Application
1 Customer	Local Retirement Homes or Assisted Living Facilities. (Acute Pain: Constant, costly staff turnover).
1 Product	"60-Day New Hire Integration Blueprint."A documented, step-by-step Standard Operating Procedure (SOP) for screening, training, and setting performance expectations for new hires during their critical first two months.
1 Channel	Direct Outreach to the Executive Director or HR Manager of local facilities, citing local turnover data and guaranteeing a measurable process improvement.
Improvement Focus (Deming): BETTER. The output is measured by the reduction in 90-day employee turnover. Continually refine the "blueprint" (your system) based on feedback from departing and retainedemployees. Fix the faultiest link (e.g., management's poor communication during week 3) to increase the reliability of the system's outcome.

4. Niche: Regulatory Compliance for Artisan Producers

This leverages deep, often industry-specific, knowledge to solve a specific regulatory risk.

1-1-1 Hyper-Focus	Application
1 Customer	Small-Batch Distilleries and Craft Breweries struggling with complex labeling, distribution, and local tax compliance.
1 Product	"Local Regulatory Risk Audit & Certification." A fixed-fee audit that reviews their production, labeling, and filing practices against one specific state/local regulation, resulting in a signed compliance report.
1 Channel	Local Artisan Food/Beverage Industry Associations (or specialized conferences/meetups). Offer a free 1-hour workshop on "The Top 3 Unintentional Compliance Traps."
Improvement Focus (Deming): CHEAPER. The expert knowledge is the fixed cost. To increase margin, reduce your delivery cost (time). Digitize and systematize all relevant codes into an internal, searchable database/spreadsheet. This allows you to process client audits faster and cheaper, lowering your internal time investment (the heaviest link).

5. Niche: Family Business Succession Coaching

This utilizes life experience to facilitate sensitive transitions.

1-1-1 Hyper-Focus	Application
1 Customer	Founders (Parents) of multi-generational family businesses with active conflict over the transition of managerial duties to the next generation.
1 Product	"The Clear Handover Charter." A high-value, fixed-scope 5-session mediation/coaching package that results in a legally viable, documented agreement defining roles, power, and compensation for the generational change.
1 Channel	Referrals from Local Trust & Estate Planning Attorneys. These professionals encounter the relational problems but can't solve them. Offer them a clear, high-value solution for their clients with a structured referral fee.
Improvement Focus (Deming): MORE (Capacity). The bottleneck is the trust required to close the sale. Invest time in building Case Studies(with anonymized or generalized permission) and a high-quality, professional "Introduction Brief." This strengthens the Likelihoodcomponent of the Value Equation and increases your sales closing capacity.