Food KOLs, Stop Filming Your Mouths
Enough of the chewing close-ups. Food influencers, it’s time to stop filming your mouths in grotesque detail — the slow-mo slurp, the half-chewed bolus in your teeth, the wet tongue flashing, the glistening saliva stringing from your lips. It’s not authentic. It’s not relatable. It’s just gross.
Real food content should celebrate the dish, not the eater’s biology. Show the food: the sizzle, the texture, the vibrant colours, the plating. Let the food be the star. Then cut to black, or to a wide shot of the table — not another nauseating close-up of gums, teeth, and saliva stretching like spider silk.
Food is culture, craftsmanship, memory. Don’t reduce it to a dental horror show. If you must show yourself, keep it dignified: a smile, a toast, a reaction — not a slow-motion tour of your molars and spit.
Imagine watching a Michelin chef’s hands, not their windpipe. That’s the standard. Aim for elegance, not embarrassment.
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