數碼照妖鏡：社交媒體 KOL 屬於哪種「人格類型」？

 

數碼照妖鏡：社交媒體 KOL 屬於哪種「人格類型」？

在現代數碼浪潮中，YouTube、Facebook 和 Instagram 上的關鍵意見領袖（KOL）被視為新時代的明星。然而，若透過劉再復《人論二十五種》的視角觀察，這些網路紅人往往陷入了特定的「病態」原型。他們的生存依賴於演算法、粉絲和贊助商，這往往剝奪了他們的「原始人格」，將其困在數碼的「套子」裡。

數碼時代的 KOL 原型分析

1. 媚俗人： 這是最常見的類型。為了獲取點閱率和讚好，許多 KOL 根據大眾的最平庸胃口來修剪內容。他們為了討好群眾而犧牲真誠的見解，恐懼展現「真實」會導致被「退追」或「出事」。

2. 傀儡人： 雖然表面獨立，但許多 KOL 其實是「演算法」或「贊助商」的傀儡。他們的發帖時間、選題、甚至情緒反應都受制於平台的代碼偏好，成為大科技數據下毫無靈魂的工具。

3. 輕人： 許多網紅以輕佻、淺薄的態度對待嚴肅的社會議題或悲劇。他們將一切轉化為「10 秒短片」或「挑戰項目」，剝離了生命的重量，只為了讓內容變得「易於消費」。

4. 讒人： 「爆料」頻道與八卦粉專靠此類人格生存。他們透過散佈謠言、攻擊其他創作者來獲取權力和流量，毒化網路氛圍，讓受眾對負面資訊產生依賴。

5. 巧人： 這是「風向大師」。他們根據網路風向一夜之間改變立場與形象。他們擁有「小聰明」來維持熱度，卻缺乏「大智慧」去堅持任何有意義的價值。

Digital Mirrors: Which "Personality Types" Do Social Media KOLs Represent?

 

Digital Mirrors: Which "Personality Types" Do Social Media KOLs Represent?

In the modern digital landscape, Key Opinion Leaders (KOLs) on YouTube, Facebook, and Instagram are often seen as modern celebrities. However, when viewed through the lens of Liu Zaifu’s Twenty-Five Types of People, many of these influencers fall into specific "pathological" archetypes. Their survival depends on the algorithm, their audience, and their sponsors, which often strips them of their "original personality" and forces them into digital "shells."

KOL Archetypes in the Digital Age

1. The Vulgar/Populist Man (媚俗人): This is the most common type. To gain views and likes, many KOLs tailor their content to the lowest common denominator. They sacrifice their true opinions to please the masses, fearing that being "real" will lead to being "canceled" or losing followers.

2. The Puppet Man (傀儡人): While they appear independent, many KOLs are puppets of the "Algorithm" or their "Sponsors." Their schedules, topics, and even their emotional reactions are dictated by what the platform’s code rewards, making them soulless tools of big tech data.

3. The Frivolous Man (輕人): Many influencers treat deep social issues, tragedies, or complex values with shallow flippancy. They turn everything into a "10-second reel" or a "challenge," stripping life of its gravity to ensure the content remains "consumable."

4. The Slanderer (讒人): "Drama" channels and gossip pages thrive on this type. They gain power and revenue by spreading rumors, backbiting other creators, and poisoning the digital atmosphere to keep their audience "hooked" on negativity.

5. The Clever Man (巧人): These are the masters of the "pivot." They change their faces and political stances overnight depending on which way the social media wind is blowing. They have the "petty intelligence" to stay relevant but lack the "great wisdom" to stand for anything meaningful.

Food KOLs, Stop Filming Your Mouths

 

Food KOLs, Stop Filming Your Mouths

Enough of the chewing close-ups. Food influencers, it’s time to stop filming your mouths in grotesque detail — the slow-mo slurp, the half-chewed bolus in your teeth, the wet tongue flashing, the glistening saliva stringing from your lips. It’s not authentic. It’s not relatable. It’s just gross.

Real food content should celebrate the dish, not the eater’s biology. Show the food: the sizzle, the texture, the vibrant colours, the plating. Let the food be the star. Then cut to black, or to a wide shot of the table — not another nauseating close-up of gums, teeth, and saliva stretching like spider silk.

Food is culture, craftsmanship, memory. Don’t reduce it to a dental horror show. If you must show yourself, keep it dignified: a smile, a toast, a reaction — not a slow-motion tour of your molars and spit.

Imagine watching a Michelin chef’s hands, not their windpipe. That’s the standard. Aim for elegance, not embarrassment.

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