The World's Bestselling Author: When the State is Your Publisher
Forget J.K. Rowling, Stephen King, or Barack Obama. The undisputed literary titan of the twenty-first century is not lounging in a cottage in Scotland or writing memoirs on Martha’s Vineyard; he sits firmly in Zhongnanhai. With an astonishing bibliography of 46 personal monographs and over 140 anthologies, Xi Jinping has completely redefined what it means to be a "prolific writer." He leaves Mao’s 22 books and Deng’s modest 10 trailing far behind in the dust of history.
When you command a monopoly on power, the publishing industry becomes remarkably streamlined. Market research, targeted advertising, and bestseller lists are entirely unnecessary when your primary customer base consists of the entire apparatus of the state. Industry estimates suggest that blockbusters like The Selected Works of Xi Jinping and The Governance of China may have generated somewhere between 500 million and 1 billion RMB in royalties—roughly 100 million US dollars. To put that in perspective, the Obamas’ record-breaking post-presidential book deal fetched a mere 60 million dollars. JK Rowling’s wizarding empire and James Patterson’s thrillers pale in comparison.
This is the ultimate evolution of the captive market. Why rely on the fickle tastes of paying customers when you can deploy the public purse? When Tianjin Xinhua Bookstore places a single bulk order for 400,000 sets, or when the Beijing municipal leadership casually acquires 600,000 copies for "mandatory study," you don't just have readers—you have conscripts. The economics are brilliant in their cynicism: the state funds the printing, the subordinates buy the inventory, and the author collects the prestige and the payout.
History is filled with absolute rulers who fancied themselves philosophers and poets, from Roman emperors to medieval kings. They all understood a fundamental truth of human nature: power is nice, but immortalizing your own thoughts on every bookshelf in the realm is the ultimate flex. The beauty of this arrangement is that no one ever dares to leave a bad review on Goodreads. When the state is both your publisher and your critic, every book is a runaway bestseller, and every royalty check is a monument to the genius of the ruling class.